Lionel Messi Becomes Sorare Brand Ambassador

NFT-powered fantasy sports platform Sorare has acquired the services of soccer superstar, Lionel Messi. The Argentine goal machine now takes on the roles of investor and brand ambassador.

The new partnership represents a huge blow for Sorare, who now has one of the biggest names in the sport under his wing. Therefore, seeing the fearsome striker help spread the word about Sorare and his new form of interactive fantasy football, while also looking to create an exciting environment where clubs and players can engage with their loyal fan base.

Through this agreement, Lionel will receive an indefinite share of capital in exchange for his services, roles that will involve collaborating with the platform on a range of new content and unique experiences, and will add to his role as an additional ambassador with other crypto entrepreneurs, Socios.

Sorare has grown rapidly since its debut in 2019, now serving over 2 million users in 185 different countries, while simultaneously securing partnership deals with over 300 top football teams around the world. That's all, as it's also trying to grab the attention of Americans with the introduction of baseball and basketball to its growing lineup of sports.